Personal URL’s (PURLs) are websites targeted to a specific individual’s profile, customizing text, graphics, offers, and even interactive elements that are personalized on-the-fly for each individual. Velocity Direct’s new Personal URL campaigns deliver PURLs plus other powerful elements, including data driven variable graphics, dynamic layouts, real-time notification of responses and the ability to integrate seamlessly with direct mail campaigns or e-mail campaigns servicing any of your sales platforms. The research provided by organizations like the Direct Marketing Association (DMA) show that adding a PURL to e-mail or direct mail campaigns boosts responses, improves information gathering and increases opt-in behaviors. PURLs track overall marketing effectiveness by showing sales teams and executive management the origin of leads and how they are being delivered to sales. Velocity Direct’s unique Personal URL marketing boosts multi-channel marketing campaigns, helping to break through response barriers and draw out detailed responses from customers, all while gathering metrics for campaign analysis. Most importantly, our PURL responses help create a personal relationship with each customer, referencing response information to build the relationship. Personal URL marketing strengthens customer communication, and results in high-volume responses for future campaigns by integrating PURL references with direct mail, e-mail, and call campaigns. Velocity Direct can aid in the creation of a Personal URL campaign for your company that will allow you to design without restrictive design templates or contact forms. Personal URL’s provide design flexibility and adds functionality, including mail list de-duping and address standardization for integration with direct mail, real-time notification of leads, and virtually unlimited data capture from a responder’s interaction with the PURL website. You can gather responses in real time left by customer’s that visit the site you have set up for them. You can also view in real time any customer that goes to their PURL regardless of whether or not they enter data. These complex features are delivered at a price that is less than half the rate of similar, but less dynamic solutions in the marketplace. Velocity Direct’s PURL marketing system is designed to fit well within a marketing budget; to enable exploration of new and creative campaigns that achieve effective customer contact and response. Ask about PURL’s for your business today, and get a jumpstart on the competition for tomorrow!
After a long couple of months, we are finally open for business! On behalf of Jamie Lauver and our staff, we look forward to assisting you with your printing and direct mail needs. We have a strong belief that our customers come first and have a “customer is king” mindset. Jamie can be reached at any time and we welcome your comments and feedback. We look forward to working with you in 2009. Velocity Direct LLC